Tuesday, April 14, 2020
Tuesday, March 31, 2020
Media While Quarantined
Impact On Society
The spread of COVID-19 has had a huge impact on society in a matter of a small time period. Not only has people's health been globally affected, but people have also been forced to social distance themselves from others in hopes that it will help decrease the widespread of this virus. Items such as face masks, hand sanitizer, Clorox wipes, toilet paper, and more have been in great demand since the news of this new and profound virus was released to the public. Grocery stores such as Publix, have put glass shields in the checkout lines to help decrease the exposure of the virus for their hardworking employees as shown in the image below.
Quarantine & Social Distancing
Many families have been advised, by the government and local news sources, to stay inside as much as possible should limit their use of transportation by only going to specific locations when necessary. Although many people take these measures seriously, there are still others who go against social distancing. Those people are not only putting their own health at risk, but also older people or anyone who have weaker immune systems. This increases the rate at which the virus spreads and can potentially put someone in a critical condition or even result in death.
Various media sources such as the news channels have been updating many families including mine about the pandemic. They inform us of the rate of the spread of COVID-19, the number of cases reported not only nationally but also globally, what specialists are doing to create a vaccine, and even how to avoid getting this virus with precautions and safety measures each person should take. My parents have been trying their best to stay updated with the latest news about the pandemic. I stay updated by watching the news with my parents, through social media such as twitter because twitter is known for having a good news platform, and through talking about the situation with other people.
I am able to stay connected to the world outside my home by staying in contact with close friends and family through facetime and other communication applications. I use this to my advantage to maintain my relationships with others and check up on them to make sure everyone is safe and well. Staying updated with the latest news also helps me know and stay connected with what going on in the world. Schools have been taking an online approach which helps students stay connected and still get their education.
Throughout this journey of social distancing, I've found many ways to keep me from the state of boredom such as watching movies and TV shows, spending quality time with my family, and other small activities such as drawing. Some movies I've watched are: In The Tall Grass, A Haunted House, 1922, and more. Some TV shows I've watched are: The Office (my favorite TV show that I've rewatched a million times), On My Block (season 3), The Trials of Gabriel Fernandez, Love is Blind, and more. Since I've had a lot of time on my hands, I used that time to watch the shows and movies that interested me. I also started drawing again because I had stopped a few years back and I had recently started getting back into it to build my skill.
Tuesday, March 3, 2020
Planning- Brainstorming
In this part of the planning process, my partner and i decided to let our minds run wild and write down any idea that comes to mind. By doing this, we are able to look back on any ideas, narrow down our choices and incorporate whichever ideas we find will be the best best fit for the project. We wrote down many ideas and different genres that we believed would not only appeal to us, but also appeal to our audience, which is drama-romance. We believed a drama-romance film would appeal to our audience the most because our audience consists of young teenagers and many of them watch romance films. My partner and i also discussed when we believe the film should take place which will be in the 1990s. The reason why we believed the 1990s should be the time frame that our film opening should take place is because it was a very aesthetically pleasing era, fashion wise, and the style is coming back, meaning it can appeal to our audience because of the clothing and the setting.
Planning- Casting
After my partner and i developed our characters, we believed it was best to have an idea as to who we may be casting for the roles of the two main characters. It is important to first develop the characters then find the people to possibly play the roles of these characters because if we get an idea as to what these characters are like, then we can get a sense on who we believe could portray the character the best through physical appearance, acting skills, and personality. Here are the names we had written down of people that we believed could possibly fit the roles of our characters:
Planning- Character Development
Characters play a huge role in most films. After my partner and I had came up with our final ideas for the brainstorming process, we decided to develop our characters more and to get a taste as to what characters we want and what we are both looking for in our characters. Since the characters live in the 1990s, we had to come up with their costume design. We made a google doc on how we both think they should look like and what their interests may be. Doing this could also potentially help us get an idea as to who we want to play the role each character for our film so this could help make the casting process a bit easier. Some people that we find may not be a perfect fit for the characters so it’s important that we have an idea on what we want the characters to be like so that we can get an idea as to who we want to play that role in the film opening.
The two main characters that we came up with are Aaron Quinn and Lia Adams. They are the main love interests of the story. It’s important that we develop these two characters first since the story is based around their love for each other. We first decided their character traits.
Lia Adams
Character Traits
My partner and i found that in most romance films, the two main characters’ traits are opposite to each other so we decided to make Lia the more outgoing one. Lia is a social butterfly and loves to be around friends. She’s a smart girl in school and knows how to manage her time wisely so she has an equal balance between school and her friends. She’s the typical 1990s teenager who reads the latest magazines, keeping up with the latest trends, and loves the latest music.
Costume Design
As for costume design, my partner and i first did research on what teenagers in the 1990s were wearing. Since our character, Lia, loves to keep up with the latest trends, we found that whatever the last eat trends were in the 90s for the girls, could fit our character. We gathered some images that we believed would fit our character the most and her overall aesthetic.
Aaron Quinn
Character Traits
As for Aaron, since he is the opposite of Lia, we decided to make him a bit more shy. He’s the new guy on the block and he isn’t familiar with where he just moved to so he seems to be a bit more on the reserved side. Aaron is the type of guy who is to himself, but once you get to know him, he is a very good guy. Lia is attracted to the sense of mystery he omits because she doesn’t know much about him and since he’s shy and to himself, she gets more curious about him.
Costume Design
For costume design for Aaron, we decided that he should have the basic look that any boy in the 90s would have in their closet. This could be a sporty crew neck sweater, a pair of loose fitted jeans, and some sneakers. Most boys in the 90s could easily pull this outfit together from what they had in their closets. Aaron is a simple guy so we wanted to portray that through his clothing.
Monday, February 24, 2020
Genre Research- Romance
What is Romance?
The romance genre has two basic elements. The first element is about lovers who struggle for each other and their relationship. The second element is typically an emotionally satisfying ending to the story to please the audience although this isn't always the case. Sometimes the ending to the story between to lovers is tragic or sad, but it typically tends to be on the more optimistic side.
Why Romance?
We decided to go with the romance genre because a lot of films that are in this genre tend to gain a lot of popularity. These movies target the female audience and also tend to do well in the film industry. The romance genre has many different sub-genres. Two of the main sub-genres being romantic comedy and romantic drama.
Romantic Comedy
Romantic comedies or "rom-coms' are movies that are typically happy and have a humorous story-line about two lovers. The basic elements of a romantic comedy movie is that the two main characters or lovers meet, have a conflict, find each other again, and have a happy ending. The two main characters also tend to be polar opposites and don't seem to get along at first, but they some how find a way to fall for the other. A great example of this would be the movie "To All the Boys I've Loved Before".
To All the Boys I've Loved Before (2018)
This movie gained lots of attention and got many good reviews from the female audience. This movie also followed the typical format of a romantic comedy. The two main characters are polar opposites whereas the girl, aka Lara Jean Covey, played by Lana Condor, is the more on the nerdy side whereas Peter Kavinsky, played by Noah Centineo, is the popular guy in the school. They ended up falling for each other, had conflict, found their way back to each other, and had a happy ending.
Romantic Drama
The romantic drama genre mainly focuses on lovers' who face a lot of conflict to be together. These movies tend to use a lot of symbolism, are very impactful, emotionally-moving, and are known for the raw and real aspect.
The Notebook (2004)
"The Notebook" is a great example of a romantic drama. The characters are opposites where the Allie, played by Rachel McAdams, was born into a rich and wealthy family where the Noah Calhoun, played by Ryan Gosling, wasn't. The main plot is a forbidden love story between the two because the girl's family had a hard time accepting Noah. The story, especially the ending, was very emotionally-moving for the audience. This movie has become one of the most iconic movies in Romance movie history.
Sources:
Tuesday, February 11, 2020
Music Blog Post
Alternative Rock
What is Alternative Rock?
Alternative rock is a sub-genre of rock. Rock music is very distinct and is the classical form of its genre, whereas opposed to alternative rock, it is the only variation of rock music. Alternative artists are different and break the typical format of the music industry. They're very well known for their tendency to play with music experimentation, being bold, being independent, and taking risks. Rock music originated in the 1960s while on the other hand, alternative rock music emerged in the 1970s, but became popular in the 1980s.
What Are Some Marketing Trends in The Alternative Rock Industry?
Some marketing trends seen in the alternative rock industry include a website where the artist(s) promote their music through merchandise, links to where the songs and albums can be found, CDs, and vinyl.A major marketing trend in the alternative rock industry is vinyl and LP distribution. Vinyl and LP distribution are actually very popular amongst the alternative industry. Although it is not the most popular form of distribution, it is mainly sold from this genre of music because it's vintage and fits the aesthetic of the artist(s). The target audience that listens to alternative music tends to have a record player because of aesthetic purposes and they get to listen to their favorite songs from their favorite artists. The target audience range is typically from ages 16-late 50s and the younger audience like the record players and vinyl because it is different from mainstream distribution. This audience likes things that challenge mainstream conventions and are intrigued by things that are unique style and personality-wise which is why this form of music distribution is very effective.
How Did You Choose to Develop The Brand of Your Artist/Band?
I chose to develop the brand of my band based on the target audience. Since the target audience tends to like things that challenge mainstream conventions and test the boundaries of the music industry we decided to go with a band that is anonymous. Our target audience loves things that are different, intriguing, and full of mystery which is why an anonymous band can draw them in. We decided to go with a band that has a space theme because due to our research, we found that astrology is a trending aesthetic in the community. They like things related to space, zodiac signs, and more. This research helped us build the idea of an astronaut band. We also found that the theme of astronauts can help build the idea of a feeling of loneliness and isolation which could help us relate and reach the older target audience.Marketing products that you created (with samples)
Some choices for the products that we made, such as our merchandise, were chosen for very particular reasons. Simplistic designs, designs with a brand name, and even laptop stickers are very trendy right now. We designed our merchandise to hopefully reach a large audience because the designs are unisex and can fit almost anybody's aesthetic because they are simple.Ex:
The colors are neutral because they can very easily match the person's aesthetic.
What you learned about production (through creation of music video) and development of a marketing campaign
A thing I learned about production and development of a marketing campaign is how important every choice you make for developing a brand is. It's very important to find your target audience and research a lot about them because you need them in order to build your brand and help the band gain popularity. You have to know who you are trying to attract and this is determined by the choices you make. Every choice must be chosen carefully to adjust to your target audience.Sources:
https://docs.google.com/document/d/1Z2FHYZ5iwPvbHHD3fGy6DES1yKukH7Wcgqm8r7dFx4E/edit
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Genre Research- Romance What is Romance? The romance genre has two basic elements. The first element is about lovers who struggle for e...
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Media While Quarantined Impact On Society The spread of COVID-19 has had a huge impact on society in a matter of a small time period. ...
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Planning- Brainstorming In this part of the planning process, my partner and i decided to let our minds run wild and write down any ...
